Can You Keep Fullness in Your Face When Losing Weight?

Achieving and maintaining a healthy weight is important for your overall well-being. But you may notice that when you lose weight, your face becomes less full, and it may look hollow or drawn.
Fat helps give your face its shape. And as much as you might like to choose which part of your body loses fat, it just isn’t possible, according to the University of Sydney. Where you store fat and where you lose it (or keep it) depends on a number of factors.
Can You Spot-Reduce Fat?
While you can tone and strengthen certain muscles by targeting specific areas, exercising one part of your body to the exclusion of others doesn’t reduce fat from that body part.
For example, even when men did a total of 5,004 sit-ups over the course of 27 days, they lost about the same percentage of fat from their shoulders and rear ends as from their stomachs, according to a classic study.
Where Does Fat Go When You Lose Weight?
Our bodies store energy in the form of carbohydrates and fat cells. When your body metabolizes or “burns” fat, it releases energy. When this process is complete, according to Cleveland Clinic, the byproducts of fat metabolism leave your body as carbon dioxide (which you breathe out) and water (which you sweat or pee out).
Factors That Affect Body Fat Distribution
Where and when you lose fat in your body can depend on several factors, including genetics, age, and sex.
Genetics and Body Fat Distribution
A research review suggests that a combination of genetics and environmental factors — and the complex interaction between genes and the environment, such as what and how you eat — plays a role in where fat is distributed in the body. More research is needed to determine which genes may regulate fat distribution.
Gender Differences in Fat Storage
Research has found that gender differences exist in body fat distribution and metabolism, according to a study.
In middle age, the proportion of fat to body weight tends to increase in women more than it does in men — and fat storage begins favoring the abdomen over the hips and thighs, according to Harvard Health Publishing.
Age and Fat Distribution
The amount of body fat in people increases steadily after age 30. According to MedlinePlus, fat tissue builds up toward the center of the body, including around the internal organs. But the layer of fat under the skin may become smaller — which is, in part, why you may lose facial fullness.
For women in perimenopause, decreases in estrogen and progesterone contribute to metabolic changes in the body. This includes a decrease in muscle mass, resulting in fewer calories being burned. If fewer calories are being burned, due to decreased muscle mass, and food intake and exercise remain the same, fat accumulates, according to University of Chicago Medicine.
Keep Your Skin Looking Healthy
If you’re losing weight, you can’t target where you’ll lose fat. While you can’t prevent the loss of fat that may keep your face looking full, you can protect and nourish your facial skin. These tips can help:
- Wear sunscreen, and try to avoid sun damage.
- Don’t smoke.
- Treat and cleanse your skin gently.
- Manage stress.
- Eat a balanced diet.
Mayo Clinic suggests that you eat plenty of fruits, vegetables, whole grains, and lean proteins. Fresh fruits and vegetables may be especially helpful at preventing damage that can lead to premature skin aging. Also, limit foods and drinks with added sugar, processed snacks, and other refined carbs.
The Takeaway
- A number of factors, including genetics, age, and sex, help determine how and where your body stores fat.
- You can’t “exclude” your face from weight loss and target where you lose fat. But there are steps you can take, including eating a healthy diet rich in nutrients, to keep your face looking healthy.
- As current research highlights complex gene and environmental roles in fat distribution, embrace gradual lifestyle changes and realistic outcomes when it comes to weight management.
- The University of Sydney: Spot Reduction: Why Targeting Weight Loss to a Specific Area Is a Myth
- Research Quarterly for Exercise and Sport: Effects of Sit Up
- Cleveland Clinic: Where Does Body Fat Disappear to When You Lose Weight?
- International Journal of Medical Sciences: Gene–Environment Interactions on Body Fat Distribution
- Life Science Alliance: Systems Genetics Analysis of Human Body Fat Distribution Genes Identifies Adipocyte Processes
- Current Diabetes Reports: Gender and Sex Differences in Adipose Tissue
- Harvard Health Publishing: Taking Aim at Belly Fat
- MedlinePlus: Aging Changes in Body Shape
- University of Chicago Medicine: Why Am I Gaining Weight So Fast During Menopause? And Will Hormone Therapy Help?
- Mayo Clinic: Skin Care: 5 Tips for Healthy Skin

Reyna Franco, RDN
Medical Reviewer
Reyna Franco, RDN, is a New York City–based dietitian-nutritionist, certified specialist in sports dietetics, and certified personal trainer. She is a diplomate of the American College of Lifestyle Medicine and has a master's degree in nutrition and exercise physiology from Columbia University.
In her private practice, she provides medical nutrition therapy for weight management, sports nutrition, diabetes, cardiac disease, renal disease, gastrointestinal disorders, cancer, food allergies, eating disorders, and childhood nutrition. To serve her diverse patients, she demonstrates cultural sensitivity and knowledge of customary food practices. She applies the tenets of lifestyle medicine to reduce the risk of chronic disease and improve health outcomes for her patients.
Franco is also a corporate wellness consultant who conducts wellness counseling and seminars for organizations of every size. She taught sports nutrition to medical students at the Albert Einstein College of Medicine, taught life cycle nutrition and nutrition counseling to undergraduate students at LaGuardia Community College, and precepts nutrition students and interns. She created the sports nutrition rotation for the New York Distance Dietetic Internship program.
She is the chair of the American College of Lifestyle Medicine's Registered Dietitian-Nutritionist Member Interest Group. She is also the treasurer and secretary of the New York State Academy of Nutrition and Dietetics, having previously served in many other leadership roles for the organization, including as past president, awards committee chair, and grant committee chair, among others. She is active in the local Greater New York Dietetic Association and Long Island Academy of Nutrition and Dietetics, too.

Jessica Bruso
Author
Based in Massachusetts, Jessica Bruso has been writing since 2008. She holds a master of science degree in food policy and applied nutrition and a bachelor of arts degree in international relations, both from Tufts University.