We Tested 10 Dermatologist-Recommended Niacinamide Serums — Here Are the Ones We Liked Best for Glowing Skin
After consulting with two board-certified dermatologists, including Dr. Engelman and Michele Green, MD, a cosmetic dermatologist in New York City who specializes in youth-boosting and cosmetic treatments, we tested out over a dozen niacinamide serums to see which ones delivered on their promises. We tested the serums for six weeks, evaluating the efficacy of each one, as well as any additional beneficial ingredients. Then we narrowed down our list to the 10 most effective serums for various skin types and budgets.
Our Top Picks for the Best Niacinamide Serums
- Best for combination skin: Tirtir Niacinamide 20 Percent Serum
- Best for dry skin: The Outset Restorative Niacinamide Night Cream
- Best for mature skin: Saint Jane Star Flower Serum
- Best for pores: COSRX The Niacinamide 15 Serum
- Best for a dewy complexion: Glow Recipe Watermelon Glow Niacinamide Dew Drops
- Best for sensitive skin: Paula’s Choice 10 Percent Niacinamide Booster
- Best drugstore buy: Olay Super Serum
- Best brightening: Drunk Elephant B-Goldi Bright Drops
- Best for eyes: Elizabeth Arden Retinol Ceramide Line Erasing Cream
- Best for acne-prone skin: Medik8 Clarity Peptides

Best for Combination Skin
Tirtir Niacinamide 20 Percent Serum
Pros
- 20 percent niacinamide concentration delivers powerful results
- Addresses both oiliness and dryness, common in combination skin
- Contains skin-brightening ingredients
- Lightweight and fast-absorbing
Cons
- Sensitive skin types may take time to adjust to high niacinamide concentration
Key Specs
- Consistency: Gel-like serum
- Ingredients: 2 percent alpha arbutin, retinol
- Skin type: All

Best for Dry Skin
The Outset Restorative Niacinamide Night Cream
Pros
- Strengthens and restores the skin barrier
- Reduces dryness, flakiness, and tightness without irritation
- Nongreasy despite its rich texture
Cons
- Might be too rich for oily or acne-prone skin
Key Specs
- Consistency: Cream
- Ingredients: Hyaluroset, bakuchiol
- Skin type: Dry, sensitive
When I tested it, the cream delivered long-lasting moisture without feeling greasy. It made my dry skin feel comfortable, supple, and noticeably healthier. I used it when I experienced flakiness and tightness, and it instantly smoothed my complexion and strengthened my skin. It is on the pricier side, compared with other options on the list, but it is ideal for people following a vegan lifestyle, as it’s made with entirely botanical ingredients.

Best for Mature Skin
Saint Jane Star Flower Serum
Pros
- Addresses multiple signs of aging
- Provides significant hydration and plumping
- Brightens and evens out skin complexion
- Formulated with beneficial botanical extracts
Cons
- May not be suitable for those with sensitivities to essential oils, such as star fruit extract
Key Specs
- Consistency: Fluid-like serum
- Ingredients: Hyaluronic acid, star flower extract
- Skin type: Dry, mature
The serum’s lightweight, fluid texture makes it one of the most effective ways to deliver niacinamide to the skin, explains Green. “For many of my patients, a niacinamide serum will provide the most benefit, [especially] as a serum that is lightweight and easily absorbs,” she says. The star flower gives the serum a pearlized look that leaves skin looking dewy, perfect for my morning routine.
After six weeks of daily use, my skin felt more hydrated, and I needed less highlighter to achieve a radiant glow. This is an expensive product, but the pearlized finish lets it double as a makeup primer, making it worth the splurge.

Best for Pores
COSRX The Niacinamide 15 Serum
Pros
- Highly effective at minimizing the appearance of enlarged pores
- Regulates sebum production, reducing oiliness
- Gentle enough for daily use
- Smoothes out skin texture
Cons
- May not be hydrating enough for dry skin types
- Small amount of product
Key Specs
- Consistency: Gel-like serum
- Ingredients: Zinc PCA
- Skin type: Oily, acne-prone
COSRX The Niacinamide 15 Serum is ideal for addressing enlarged pores, due to its potent 15 percent concentration of niacinamide and its lightweight formula. “Individuals with oily skin will experience more benefits from a lighter formulation, such as a gel or pad, that does not clog their pores,” explains Green.
I found the lightweight texture absorbed into my skin quickly without any residue or uncomfortable tacky feeling. I have large pores on my cheeks, and after using this serum for six weeks, they looked less noticeable.

Best for a Dewy Complexion
Glow Recipe Watermelon Glow Niacinamide Dew Drops
Pros
- Instantly creates a radiant, dewy complexion
- Brightens and evens out skin tone over time
- Lightweight and nongreasy texture
- Can be used alone or under makeup as a primer
Cons
- The “dewy” effect might be too subtle for some
- Some may find the watermelon scent strong
Key Specs
- Consistency: Fluid-like serum
- Ingredients: Hyaluronic acid, watermelon extract
- Skin type: All

Best for Sensitive Skin
Paula’s Choice 10 Percent Niacinamide Booster
Pros
- Fragrance-free, dye-free, and nonirritating formula
- Effectively reduces redness and inflammation
- Improves skin barrier function and overall skin health
Cons
- Can be a bit pricey for a booster product
Key Specs
- Consistency: Gel-like serum
- Ingredients: Hyaluronic acid, vitamin C
- Skin type: Sensitive, acne-prone
This booster from Paula’s Choice is our top choice for sensitive skin, thanks to its meticulously formulated, fragrance-free approach to delivering the benefits of niacinamide. Sensitive skin requires gentle yet effective ingredients, and this booster excels by providing a potent 10 percent niacinamide concentration without fragrance, dyes, or alcohol.
I especially loved the lightweight liquid texture of this product and how quickly it absorbs into the skin. It is fairly expensive for a serum that’s marketed as a booster product, but if you have sensitive skin and want to avoid a reaction, a gentle serum like this may be worth the splurge.

Best Drugstore Buy
Olay Super Serum
Pros
- Excellent value because of the ingredient trio
- Hydrating and suitable for daily use
- Visibly improves skin texture, brightness, and firmness over time
Cons
- Fragrance could be an issue for very sensitive skin
Key Specs
- Consistency: Gel-like serum
- Ingredients: Hyaluronic acid, Vitamin C
- Skin type: All
One potential drawback is that the product has a floral fragrance that smells more synthetic than botanical. This was not my preference, but others may feel differently. Ultimately, the value of this product is undeniable.
“Incorporating niacinamide into your skin-care routine can enhance skin clarity and luminosity, giving you a healthy, glowing appearance,” explains Green. When a drugstore product can do this effectively, it’s worth adding to your routine, especially if you’re on a budget.

Best Brightening
Drunk Elephant B-Goldi Bright Drops
Pros
- Delivers an instant radiant glow
- Effectively brightens and evens out skin tone over time
- Reduces the appearance of hyperpigmentation
- Formula is free of harsh chemicals
Cons
- Mica might not appeal to everyone for daily use
Key Specs
- Consistency: Fluid-like serum
- Ingredients: Diglucosyl gallic acid, squalane, mica
- Skin type: Dull, all
Drunk Elephant B-Goldi Bright Drops contain a 5 percent concentration of niacinamide, which is the concentration Engelman recommends for best results. The formula also contains diglucosyl gallic acid, a powerful brightening ingredient that targets hyperpigmentation and is known for its skin-brightening properties. The “goldi” effect comes from light-reflecting particles that impart an instant, healthy glow, while key active ingredients help to improve skin clarity and brightness over time.

Best for Eyes
Elizabeth Arden Retinol Ceramide Line Erasing Eye Cream
Pros
- Effectively reduces the appearance of fine lines and wrinkles around the eyes
- Strengthens the delicate skin barrier with ceramides
- Hydrates and nourishes the eye area
- Encapsulated retinol minimizes irritation often associated with retinoids
Cons
- Higher price point
- As with any retinol product, gradual introduction is advised, especially for those with sensitive eyes
Key Specs
- Consistency: Fluid-like serum
- Ingredients: Ceramides, encapsulated retinol
- Skin type: All
Elizabeth Arden Retinol Ceramide Line Erasing Eye Cream is Engelman’s pick for the delicate eye area. “Made with niacinamide, peptides, ceramides, and retinol, this clinically backed eye cream effectively de-puffs, smooths, and brightens under the eyes — improving the appearance of this area both immediately and over time,” she says.

Best for Acne-Prone Skin
Medik8 Clarity Peptides
Pros
- Helps clear breakouts
- Smooths out skin texture
- Lightweight and easily absorbed
- Suitable for blemish-prone and sensitive skin
- Fights signs of aging
Cons
- Users with sensitive skin may need to introduce product gradually and see slower results
Key Specs
- Consistency: Cream
- Ingredients: Peptides, zinc PCA
- Skin type: Acne-prone
Comparison Table
How We Tested the Best Niacinamide Serums
I tested all of the niacinamide serums on this list at home daily for four to six weeks. While some of the products were new to me, others have been a part of my routine skin-care regimen for years.
When testing niacinamide serums, I evaluated how well the serum brightened my complexion, removed minor hyperpigmentation spots, reduced the appearance of pore size, and diminished the look of fine lines and wrinkles. I also considered how well the product absorbed into my skin and whether it left a tacky or sticky feeling.
Finally, I consulted with the following medical doctors for their expertise:
- Dendy Engelman, MD, a dermatologist and Mohs surgeon in New York City
- Michele Green, MD, a dermatologist in New York City
What to Look for When Buying a Niacinamide Serum
Your skin type is the best way to determine what type of product you should choose. Because niacinamide can be found in serums, moisturizers, and cleansers, Green makes the following recommendations:
- Those with oily or acne-prone skin should use niacinamide fluid-like serums, which absorb more quickly than moisturizers.
- Those with dry or mature skin types should use a moisturizer with niacinamide, which will hydrate skin and improve the skin barrier.
- Those with normal or combination skin types should use gel-like serums.
What to Avoid in a Niacinamide Serum
Depending on your skin type, you may want to avoid formulas that pair niacinamide with certain active ingredients. For example, if you have sensitive skin, choosing a niacinamide serum with retinol may cause irritation.
You also want to pay attention to the concentration of niacinamide. “The ideal concentration of niacinamide depends on your skin type and the results you are looking to achieve,” says Engelman. “The minimum recommended concentration is about 2 percent (those with sensitive skin may find this lower concentration more comfortable), but I would recommend 4 to 5 percent for best results.”
What Is Niacinamide, and What Does It Do for Your Skin?
What Skin-Care Ingredients Pair Well With Niacinamide?
According to Engelman, niacinamide works well in skin-care products such as serums and moisturizers, as well as active treatments like retinol and hydroxy acids. “It works synergistically with nourishing ingredients like hyaluronic acid and ceramides, and helps to offset irritation from harsher ingredients (like retinol and hydroxy acids).”
Green adds that hyaluronic acid and vitamin C are two of her favorite ingredients to pair with niacinamide. There are no ingredients to avoid when using a niacinamide serum. However, if you’re pairing niacinamide with a retinol, or if your niacinamide formula contains retinol, it’s important also use sunscreen.
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Jill Di Donato
Author
Jill has over 15 years of experience writing about women's health, wellness, and beauty. She has deep knowledge of buzzy products and what makes them popular with consumers. She's tested hundreds of skin care products, tools, and medical aesthetics procedures throughout her career, and she has interviewed top dermatologists, plastic surgeons, and holistic physicians to stay on top of the latest in skin health and wellness.
Jill is the former associate editorial operations director of the beauty group at Dotdash Meredith, where she worked on brands such as Shape and Byrdie, editing health, fitness, skin care, wellness, and body care commerce content.
She's also a former sex and relationship writer, and has made national television appearances to discuss sexual wellness topics for women. In addition to anything beauty and sexual wellness, Jill specializes in writing about body neutrality and mental health.
Jill has a degree in sociology, with a focus on gender studies and she has taught sociology classes at Barnard and Columbia University.

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