Our 40+ Favorite Early Black Friday Deals

40+ Best Early Black Friday Deals to Shop (and Save Big) Now

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While Black Friday gets all the credit when it comes to holiday sales, in reality, you don’t have to wait until the day after Thanksgiving to score some good deals. There are actually dozens of early sales that offer plenty of savings for those of us who like to get our holiday shopping done as early as possible. 

This year, our favorite early Black Friday deals include up to 70 percent off fitness gear, wellness gadgets, kitchen must-haves, and more. So if you’re hoping to get a head start on your shopping list, without sacrificing the savings, we’ve got you covered.

Fitness Deals

womens wool sneakers

30% Off Allbirds Women’s Wool Runner

I’ve worn my Allbirds Wool Runner sneakers for years. They’re lightweight and washable — yes, really — just remove the insoles and laces, and ideal for evening walks, travel, or simply running errands. I like how the merino wool is breathable, but it will still keep your feet warm. And honestly? They’re super cute, too, so you can look stylish wherever you go. 

Allbirds’ storewide sale runs from November 20 to 27.

maternity pocket leggings

30% Off Ingrid and Isabel The Performance All Stage Maternity Leggings

I essentially lived in Ingrid and Isabel leggings throughout my pregnancies and postpartum. Thanks to the natural stretch, these leggings accommodate your growing body, so you can sport them for months while working out or lounging. They’re super soft and provide plenty of support for regular movement or exercise. The high stomach panel is supportive, and the side pockets are ideal for carrying your phone, keys, or a snack.

Ingrid and Isabel’s storewide sale runs from November 17 to 24.

orbital massager

20% Off the Rally Orbital Massager

Whether your loved one just completed their first marathon or you’re training for a 5K walk, sore muscles are no match for the Rally portable massager. We love how the Rally Orbital Massager moves in a circular motion to evenly target aches and pains for custom relief. Take $100 off one Rally or $250 off when you buy two or more.

Rally’s sale runs from November 21 to December 1.

Reebok sneakers

33% Off Reebok Zig Dynamica STR Women’s Sneakers

Stay active and supported with the Reebok Zig Dynamica STR Women's Sneakers, now 33 percent off at Target’s early Black Friday sale. These shoes have a cushioned insole and an edgy zig-zag band outsole for all-day comfort and style. Your feet will thank you.

Reebok’s sale at Target is happening now.

sports bra

20% Off Floatley Cozy Adapt Sports Bra

Score 20 percent off the Floatley Cozy Adapt Sports Bra when you buy one at full price. With medium support, a lightweight feel, and a seamless band that prevents skin irritation, this sports bra is a dream to wear. The stretchy material accommodates various bust sizes, while the moisture-wicking breast pads easily repel sweat during your gym session. This bra also features double back straps for even pressure along your shoulders, and a hook-and-eye closure makes it easy to adjust to find a comfy fit.

Floatley’s sale runs from November 20 to December 2.

oversized half zip hoodie

$49 Off Lululemon’s Scuba Oversized Half-Zip Hoodie

Calling all Lululemon fans: The coveted legging and activewear brand is having a sale for members and app users. Gain access to the early Black Friday sale with deals on dozens of popular styles like this trendy Scuba Overized Half-Zip Hoodie.

To get access to this sale, sign up for the Lululemon membership and download the app.

Lululemon’s sale runs from November 17 to 20.

Cooking and Kitchen Deals

sage green cookware set

45% Off Caraway Cookware 24-Piece Ceramic Set Plus Free Gift

If you’ve been waiting to upgrade your cookware set, now’s the time with this 24-piece ceramic Caraway Cookware Set. It’s made with an aluminum body and finished with a nonstick and nontoxic ceramic coating. It’s super lightweight, compatible with all stovetops, and is oven-safe up to 550 degrees F. The 24-piece set features numerous skillets and lidded pots and pans, and also comes with a storage holder and canvas lid holder so you can stay organized.

And this cookware set is not the only great deal. Caraway is offering up to 25 percent sitewide, plus shoppers get a free barware set when they spend $975 or more.

Caraway’s sale runs from October 30 to December 31.

drop coffee maker

20% Off Wabilogic Melitta Vision 12-Cup Luxe Drip Coffee Maker

The Melitta Vision is a gorgeous drip coffee maker that’s now 20 percent off, so you can caffeinate before the holiday marathon. We love the generous 12-cup capacity, elegant carafe design with copper and wood accents, and the unique glass elements that let you observe the brewing process in real time. The carafe's temperature is adjustable, too, keeping coffee at your preferred temperature for up to 120 minutes.

In addition to the 20 percent discount, you can sign up for the Wabilogic newsletter for an extra 10 percent off with code BF2025 at checkout.

Wabilogic’s early Black Friday sale is happening now.

pizza oven

$100 Off Schwank Grills Cozze 13-Inch Rotating Pizza Oven Kit

Craft your dream pie at home in just two minutes with this high-powered, rotating pizza oven, featuring triple-side burners that crank to 950 degrees F to create restaurant-quality pizza. The set includes a weather-resistant cover and thoughtful accessories, such as a pizza peel, an infrared thermometer, and a pizza wheel cutter. While it’s a big investment, it’s marked down by $100 and won’t take up a ton of outdoor space. We think it’s worthy for any pizza-passionate friends or family in your life.

Schwank Grills’ sale runs from November 8 to December 3.

Crock pot, slow cooker

33% Off Crock-Pot 4.5-Quart Slow-Cooker

A slow-cooker is a kitchen marvel that whips up delicious stews, chili, and braises with the touch of a button. If you’re looking to add a slow-cooker to your cookware rotation, the nostalgic Crock-Pot 4.5 Quart Slow Cooker is 33 percent off at Target and makes an excellent gift for a loved one who wants to simplify cooking. It features three heat settings, and the removable pot and glass lid are dishwasher-safe. We also like the punchy color options, like the Ponderosa Green or Lambrusco Red.

Crock-Pot’s sale at Target is happening now.

Skin Care Deals

Olay super serum

30% Off Olay Super Serum

Timeless and approachable, Olay is a brand we often turn towards. So that’s why we’re stocking up on the award-winning Super Serum — a five-in-one serum that hydrates, smooths, firms, brightens, and improves texture — that’s now 30 percent off.

Olay’s sale runs from November 20 to December 1.

Contour stick

25% Off Dibs Beauty GlowTour Duo

Add definition with this two-in-one contour and cream blush highlighting stick that creates instant cheek uplift and shimmer. Dibs offers six duos to choose from, but if you’re unsure what color matches your skin, you can book a free virtual consultation online or upload a photo of yourself. Get ready for an instant facial glow in moments with a 25 percent off sitewide sale.

Dibs Beauty’s sale runs from November 21 to 23.

eye make up trio

20% Off Kulfi All Eyes On Yours Set With Code HOLIDAY20

Don an extra sparkly, smoky eye look this holiday season from the inclusive makeup brand Kulfi. Complete with a champagne gold eye shadow, black liner, and black mascara, this eye makeup trio will be sure to add a touch of glam all season long.

Kulfi’s sale runs from November 21 to December 3.

Haircare Deals

hair regrowth products

56% Off Keranique Regrowth Hair System

If you’ve struggled with hair loss or thinning, Keranique is offering its biggest sale of the year: 56 percent off the Regrowth System. Save $65 on the set, which includes the Follicle-Strengthening Volumizing Shampoo and Conditioner, the Lift and Repair Spray, and the Hair Regrowth Treatment. As a bonus, you can also score free shipping and several bonus gifts, including a four-piece deluxe travel kit and a hair towel. Not satisfied? Keranique offers a 120-day guarantee minus shipping costs.

Keranique’s sale runs from November 3 to December 7.

hair brush dryer for volume

52% Off L’ange Le Volume 2-in-1 Titanium Brush Dryer With Code BLACKFRIDAY

Volumize and dry hair simultaneously with the L’ange titanium brush dryer. It lifts roots to create natural body and fullness and features snag-free bristles to keep hair smooth and frizz-free as it dries. Select from two colors and two barrel sizes and get ready for beautiful locks in moments without heading to the salon.

L’ange’s sale runs from November 12 to 30.

Beard Oil

25% Off Marlowe No. 143 Beard Oil

Keep a prized beard groomed with Marlowe’s beard oil, which is on sale for just $12. It includes nourishing oils, such as sunflower seed oil, and lacks harsh ingredients, so it’s a great option for those with sensitive skin. We love how a little goes a long way toward hydrating and softening facial hair. And, as a side note, this makes a useful stocking stuffer gift.

Marlowe’s sale runs from November 24 to 30.

Supplement Deals

Ritual Omega 3 supplement

40% Off Ritual Omega-3

Keep your heart and brain healthy with a daily dose of Ritual’s 500 milligram omega-3 fatty acids. Made with traceable ingredients, this supplement features a two-to-one ratio of DHA to EPA, with a light citrus flavor that’s light on indigestion, so no more annoying burps. It’s also vegan-friendly, free of gluten and major allergens, and third-party tested for metals.

Ritual’s sale runs from November 3 to December 2.

collagen peptides

$5 Off Two Live Conscious Collagen Peptides

Collagen is a natural protein in our body that helps support our skin, hair, bones, and tissue. But as we age, our collagen production tends to decrease (hello, wrinkles). So when we need a collagen boost, we often reach for supplements, like the Live Conscious collagen peptides. Unflavored and hormone-free, one scoop provides 10 grams of protein. Simply add a scoop into your morning coffee, tea, or smoothie to kickstart your day.

During Live Conscious’ early Black Friday event, you get $5 off when you spend $50, $15 off when you spend $90, or $25 off when you spend $140. So stock up now and save while you can when you purchase two collagen peptides.

Live Conscious’ sale runs from November 24 to 27.

Wellness Deals

insulated stainless steel travel tumbler

25% off Owala Stainless Steel Travel Tumbler

Stay hydrated wherever you go with the Owala Stainless Steel 24-ounce Travel Tumbler. It keeps beverages insulated (hot or cold, your choice) for hours and features a spill-resistant lid and a built-in straw that lets you sip or swig—so you can pick your sipping preference. And thanks to its slimmer base, it easily fits into cup holders, making it ideal for travel.

Owala’s sale on Amazon runs from 11/20 to 12/1.

Bathtub cushions

30% Off Badesofa Full Bath Sofa

For the ultimate at-home bath, soak and unwind with this luxurious full-bath pillow set from Badesofa. Featuring a back, a seat, and a foot pillow that supports you from head to toe without slipping or floating, this pillow will make you want to stay in the tub for hours. It’s odor-resistant, washable, and compatible with bath salts, so you can soak worry-free. With up to 30 percent off sitewide, we can’t wait to up the ante on our bath-time ritual.

Badesofa’s storewide sale runs through December 2.

weighted pillow

20% Off For the Cubs Willow Weighted Pillow

The For the Cubs Willow weighted pillow helps support sleep and daytime anxiety by gently providing even pressure to help calm your parasympathetic nervous system.

Choose between 6, 6, or 12 pounds of weighted comfort and four colors to complement your bed or sofa. It includes an insert to chill or heat, so you can find that moment of grounding and support with just the right temperature.

As an extra bonus, you can get free shipping on orders over $75 with code BFCM20.

For the Cubs’ sale runs through December 2.

Nursing tank top

20% Off Embrace Soft Ribbed Nursing Tank With Code BF20

No matter where you are, nursing just got a little easier thanks to this Embrace nursing tank. The ribbed tank top features a built-in bra for support, removable pads, and plenty of stretch to adapt to your changing body. Plus, it’s super soft and breathable. The straps are adjustable, and with the front clips, the tank easily flips down for convenient nursing access whenever your little one is hungry.

Embrace’s sale runs from November 24 to December 1.

Hands-free pumping nursing bra

20% Off Bodily The Do Anything Bra 3-Pack

The Bodily Do Anything Bra name says it all. This four-in-one bra supports both traditional and wearable pumps, plus nursing and everyday wear. With inclusive sizing from X-small to 3X and a variety of color options, this bra accommodates changing breast sizes with comfort and support in mind. And with the bundle-and-save three-pack option, you’ll always have a clean bra to grab.

Bodily’s sale runs from November 14 to December 2.

slingback mules

20% Off Commbi The Desert Slingback Burro

Wearing shoes with proper orthopedic support is important for overall foot health and body alignment. That’s why we can’t wait to get our hands (or should we say feet) on these Commbi slingback slides. They feature a beautiful tan suede exterior and an adjustable leather-and-brass strap. We like the Navajo-inspired insertable footbed, constructed of memory foam for ultimate arch and heel support. Plus, the footbeds are interchangeable, so you can stock up and mix and match depending on your vibe. Score 20% off while you can, no code needed.

Commbi’s sale runs from November 24 to December 1.

exfoliating stretch cloths

15% Off Cleanlogic Detoxify Exfoliating Stretch Cloths

The Cleanlogic Detoxify Exfoliating Stretch Cloths easily exfoliate your whole body, including hard-to-reach areas like your shoulders and back, thanks to their stretchy material. These charcoal-infused cloths help remove dead skin cells, are washable, quick-drying, and provide a great lather. At 15 percent off, it’s a great time to stock up. Plus, a portion of sales goes towards organizations that employ blind and visually impaired individuals, and we love the thoughtful Braille lettering on the packaging.

Cleanlogic’s sale runs from November 24 to 27.

polarized sunglasses

$15 Off Sojos Eyewear All Me Polarized Sunglasses

Whether you need a new pair of prescription glasses or sunglasses, we highly recommend checking out Sojos Eyewear's early Black Friday sale. Get $15 off orders over $60; $30 off orders over $100; or up to $80 off orders over $200. Bonus: Any purchase over $150 includes a free best-selling pair of sunglasses. Your eyes will thank you all year long.

Sojos Eyewear’s sale runs from November 24 to 30.

Nutrition and Food Deals

kid's bento style lunchbox

33% off Bentgo Kids Lunchbox

A reliable and durable lunchbox is a must if you have kids, and this Bentgo lunchbox has been a staple in my home for years. It’s easy to open and close, and my kids feel more independent at lunchtime, especially when they get to choose their favorites from one of the five compartments. The inner removable tray is dishwasher-safe, and with fun, colorful options, your littles will love toting this lunchbox to and from school.

Bentgo’s sale on Amazon runs from 11/20 to 12/1.

Counter stand Set of plants for the kitchen

25% Off Lettuce Grow Counterstand Set With Plants With Code BF25

Get your green thumb ready with this counter-stand plant set, complete with plants and a grow light. Harvest a mix of three types of fresh greens or herbs in just several weeks and enjoy your bounty as you snip and cook with your healthy greens.

Lettuce Grow’s sale runs from November 16 to 27.

Lemon ginger tea bags

30% Off Brook37 Lemon Ginger Tea Eco

A green tea blend with low caffeine, this Brook37 tea features herbaceous, grounding notes of ginger, lemon myrtle, sage, and tulsi. Choose from an assortment of loose tea, pyramid satchels, or simply refill with your favorite flavor. We hope you’re as smitten with the beautiful packaging and reusable container as we are.

Brook37’s sale runs from November 15 to December 2.

Sleep Deals

percale sheet sets

20% off Pure Parima’s Ultra Percale Sheet Set

Freshen up your bedding with a set of Pure Parima’s Ultra Percale Sheets. These sheets are crisp (think hotel bedding) and cooling, and they’re available in several shades and sizes. If you’re more into softer sheets or you’re looking for something to keep you extra warm, there are plenty of other fabric options available as well — and they’re also on sale. Pure Parima’s sale offers 20% off sitewide (no minimum required), 25% off purchases of $500 or more, or 30% off purchases of $1,000 or more. You can also get a free Egyptian Cotton Body Pillow when you spend $499 or more.

Pure Parima’s sitewide sale is happening now through 11/23.

Bamboo Sheet Set

30% off Ettitude Signature Bamboo Sheet Set in Queen

Hot sleepers, immerse yourself in Ettitude’s popular bamboo cooling sateen sheets. The 100 percent clean-bamboo lyocell sheets are hypoallergenic and breathable with a silky and soft cooling feel. Care is easy, too. These sheets are machine-washable and are naturally wrinkle-free with less pilling.

Ettitude’s sale runs from November 1 to December 8.

adjustable pillow

25% Off Coop Original Adjustable Pillow

If you’re aiming to catch some restful sleep, finding a supportive pillow is key. That’s why we’re lining up to grab the Coop Original Adjustable Head Pillow. It’s breathable and cooling, and the medium-firm fill supports your neck and head all night. Simply add or remove fill to customize your support. Get ready to say hello to REM sleep with big discounts.

Coop Sleep Goods’ sale runs from November 19 to 30.

mattress

20% Off Avocado Green Mattress in Queen

If you’ve been waiting to purchase a new mattress, now is a great time to snag 20 percent off Avocado’s award-winning and sustainable green mattress. Avocado mattresses are hand-tufted and assembled in Los Angeles with natural materials, such as GOLS-certified organic Dunlop latex and GOTS-certified organic wool and cotton, ensuring they are carefully sourced, organic, and produced in accordance with strict, safe manufacturing practices. Soon you’ll be sinking into luxurious sleep with ergonomic back support that’s also cooling and breathable, keeping you comfortable all night long.

Avocado’s sale runs through December 8.

Healthy Home Deals

humidifier and aroma diffuser

70% off the Portable Mini Humidifier

This small-but-mighty mini portable humidifier is ideal for dry winter nights. It humidifies quietly with two modes for intermittent or continual humidity and also doubles as a nightlight and aromatherapy diffuser. It has an eight to ten-hour battery life and automatically shuts off when the water tank is empty. Thanks to its lightweight and petite frame, you can easily travel with it.

Amazon’s sale runs from 11/20 to 12/1.

baby skincare routine

20% off Tubby Todd 3-Step Baby Bath Skincare Set

Finding clean, nontoxic bath products is a must for families, which is why the Tubby Todd Essentials Baby Bath Gift Set is on our list. Hypoallergenic and formulated without any harsh chemicals or parabens, the Tubby Todd gift set is safe and effective for sensitive skin and newborns. Featuring hair and body wash, lotion, and a body ointment for dry skin, it makes an excellent gift for growing families. (Splash-less baths not guaranteed).

Tubby Todd’s sale runs from 11/21 to 12/2.

Design your own candle

30% Off Taja Home Design Your Own Candle With Code BFCM2025

We love lighting a candle to create a sense of calm in the home, especially a nontoxic, customizable one. Choose your own design by selecting your favorite color, design name, size, font, and fragrance, and get ready to be “alight” with your personalized candle for a cozy moment. These hand-poured candles are great for a housewarming or wedding gift, or even an in memoriam gift for a loved one.
Pluggable scents

20% Off Enviroscent Plug Hub Starter Kit With Code BF2024

For a natural, clean-smelling house without toxic chemicals, meet the Enviroscent Plug Hub Starter Kit air freshener. It’s liquid-free and safe for fur babies. The starter kit includes the plug hub warmer and a refill that lasts about 45 days in medium-sized rooms. We’re partial to the lemon leaf and thyme for a zesty, uplifting scent.

Enviroscent’s sale runs from November 21 to December 2.

Health Devices and Tech Deals

digital picture frame

22% off Skylight 15-Inch Calendar in White

Life and family management just got easier thanks to the ingenious 15-inch Skylight digital one-touch calendar. “You can sync it with your calendar, as well as your family’s, which means it will automatically pull in all your calendars from your phone and put them all up next to each other,” explains editorial director Simone Scully, “so you can easily spot conflicts or know what your family members have coming up.” Plus, you can create meal-planning, to-do lists, and more—it’s the ultimate command center upgrade.

Skylight’s sale runs from 11/20 to 12/1.

Nighstand stereo speaker

54% Off Morningblues Stereo Nightstand Speaker S1 With Code LISTENWITHR1

Imagine having a full sound system lull you to sleep every night. The Morningblues Stereo is a wireless nightstand speaker and light system that plays your favorite podcasts, playlists, and meditations. Editor Katie Tuttle found the sound to be “amazing, rich, and clear.” She adds that the S1 has a modern, minimalist design, with very few blinking lights and buttons to interfere with your sleep. You can also use the lighting for sleep and waking up to make mornings a little less jarring. This customized sleep system is not only a huge bargain but also your bedroom’s best “smart” upgrade. You’ll never want to get out of bed.

Morningblues’ sale runs from October 15 to December 31.

JBL Tune Buds

60% Off JBL Tune Buds

I’m always reaching for a set of noise-cancelling earbuds, whether I’m traveling, working, or exercising. And if you’re looking for a reliable pair, these JBL earbuds are 60 percent off. The dual microphones are crisp and deliver clear phone calls. With an impressive 48-hour battery life and the option to speed charge, you’ll never miss a beat.

JBL’s sale on Amazon runs from November 15 to December 6.

50% Off Amazon Fire HD 10-Inch Tablet

Whether it's a long car ride or a flight, our family always travels with our tablet for educational games and shows. It’s like an entertainment arsenal full of educational games and shows to keep kids busy while learning. And right now, the Amazon Fire HD Tablet is on sale at Target for 50 percent off. It’s a 10-inch, 32 GB tablet with thoughtful details like a durable case and a convenient kickstand. It also includes a one-year subscription to Amazon Kids+ and features parental controls to monitor screen time limits and downloads.

Amazon Fire Tablet’s sale at Target is happening now.

Why Trust Everyday Health

We independently investigate and recommend products and services we believe will enrich the lives of our readers and meet their specific needs. You can trust our reviews because we do the legwork for you. Read more about why you can trust us.
Marisa Olsen

Marisa Olsen

Author

Marisa Olsen is a seasoned food, health, and lifestyle writer as well as a product reviewer and tester. Her work has appeared in several print and digital publications, including EatingWell, Food & Wine, The Spruce Eats, Real Simple, and U.S. News & World Report's "360 Reviews." She also writes for local news websites Cohasset Anchor and Hingham Anchor. Marisa has also authored several food blogs, including Marisa Olsen Writes.

She received her Bachelor of Arts from Connecticut College, where she graduated cum laude with a major in art history and a minor in psychology.

Marisa lives south of Boston in Cohasset, Massachusetts with her two children and husband. When not writing, she enjoys traveling, cooking, exercising, and spending time at the beach and in her garden.

Katrina Cossey

Katrina Cossey

Editor

Katrina Cossey is a writer and editor with over 10 years of experience in broadcast and service journalism. Over her career, she’s covered topics such as the COVID-19 pandemic, newborn care, healthy skin-care routines, dental health, and more. She's also tested hundreds of products, ranging from fitness equipment and blood pressure monitors to car seats, toys, and kitchen items.

She received a bachelor’s degree from the University of Central Oklahoma with a focus on professional media. During her time at university, Katrina served as a reporter for the university’s news channel and webpage.

When she’s not working, Katrina is outside with her family. They love riding their bikes and walking various trails around their community.

EDITORIAL SOURCES
Everyday Health follows strict sourcing guidelines to ensure the accuracy of its content, outlined in our editorial policy. We use only trustworthy sources, including peer-reviewed studies, board-certified medical experts, patients with lived experience, and information from top institutions.
Resources
  1. Davis-Cheshire R et al. The Impact of Weighted Blanket Use on Adults with Sensory Sensitivity and Insomnia. Occupational Therapy International. December 20, 2023.