How Do I Pick a Health Insurance Plan?

How Do I Choose a Health Insurance Plan?

How Do I Choose a Health Insurance Plan?
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When switching to a new insurance plan, there are a lot of factors to consider. On top of that, there’s often a limited window of time to make selections, and choosing the right one out of a list of many options can feel overwhelming.

Still, finding affordable coverage — even with the network of healthcare providers and hospitals you already use — is possible with the right know-how.

Where Do I Search for Plans?

The type of health insurance you qualify for will likely depend on a number of criteria, including your age, current health, work status, and income level.

If you’re 65 years or older, you likely qualify for Medicare, a federally run health insurance program that covers much of your healthcare costs.

If you’re younger than 65 and are employed (or your spouse is employed), the employer will likely provide you with preselected health insurance options; an HR representative may provide you with the details, including the coverage options, premiums, out-of-pocket costs, and when the enrollment window closes.

If you don’t qualify for Medicare or have access to insurance through your employer, the first place to start looking is through HealthCare.gov, the website for the Health Insurance Marketplace. HealthCare.gov was created under the Affordable Care Act and is maintained by the federal government. You can also find out if you qualify for Medicaid — a joint program between the federal government to provide health insurance to people with limited incomes — on HealthCare.gov as well.

“Employer-based coverage and Medicaid may not give a ton of options, but the Marketplace can be a bewildering experience,” says Sabrina Corlette, a research professor and the founder and codirector of the Center on Health Insurance Reforms at Georgetown University in Washington, DC. “On average, there are about 120 plan choices, depending on where you live.”

You can also look for plans through a licensed insurance broker, but “you need to be careful about searching that way,” says Christen Linke Young, a visiting fellow with Brookings Institution’s Center on Health Policy in Washington, DC. “Some of them have relationships with the Marketplace, but they can also sell you unregulated health insurance that’s not subject to federal rules.”

If you decide to use a broker, make sure you use one that's licensed in your state. You can find a licensed broker through HealthCare.gov. Ask your broker if the plans you’re considering meet the federal requirements.

What Should I Look For?

Cost is a big consideration, but it’s equally important to look for a plan that will cover what you need as well as what the rest of your family needs, if there are multiple people on your plan. This includes any ongoing healthcare treatment you’re currently receiving as well as any prescription medication you may be taking.

“If you want to see a particular doctor or go to a certain hospital, look at the provider network for the plans you’re considering,” says Linke Young. A provider network is the list of doctors, other healthcare providers, and hospitals that a plan uses to provide medical care to its members.

 She says you should also look at the list of generic and brand-name drugs covered by a specific health insurance plan, which is known as a formulary.

“If you take one particular medication to treat, say, your blood clots, there are a couple of different meds that are used for that,” says Young. “Start out by considering a plan that you know will cover it.”

If no plans sync up with your current roster of doctors, ask family and friends for recommendations for providers they trust, and look for policies where those healthcare professionals will be available to you.

Types of Plans

Health insurance plans come with both low and high-deductible options. A high deductible plan means you pay lower premiums, which is your monthly cost, and more out-of-pocket costs before your insurance kicks in.

Some plans may only cover care if you see a doctor that’s part of their provider network. Here are a few different types of plans that are commonly offered.

  • Preferred Provider Organizations (PPOs) You pay less if you use network providers, but for an additional cost, you can use healthcare professionals and facilities outside of the network without a referral. PPOs can be either high- or low-deductible plans.
  • Point-of-Service (POS) Plans You pay less if you use in-network healthcare providers and medical facilities, and you’re required to get referrals from your primary care doctor to go to specialists. These typically have lower deductibles and higher monthly premiums.
  • Health Maintenance Organizations (HMOs) These budget-friendly plans typically limit care to doctors contracted with the HMO and only cover out-of-network care in case of an emergency. You may also need to live or work in the HMO’s service area to qualify for the plan.
  • Exclusive Provider Organizations (EPOs) An EPO is a combination of an HMO and a PPO. You can see any network provider without a referral, but you will likely have to pay the full cost of an out-of-network visit.
  • High Deductible Health Plan (HDHP) and a Health Savings Account (HSA) This plan is typically offered through employer plans but can also be purchased on the individual market. An HDHP has low premiums, but higher out-of-pocket costs. The employer typically pairs this with an HSA account to help you cover some or all of your deductible. You can also deposit pre-tax dollars in your HSA to cover medical expenses. An HDHP can be an HMO, Pos, PPO, or EPO.
There are also four categories of health insurance plans with Marketplace options: Bronze, Silver, Gold, and Platinum. These colors don’t rank the quality of care; they indicate how you and your plan will share costs.

How Do I Know What Kind of Plan Is Best for Me?

The first step is to assess your needs, including your age, health status, current medications, as well as those of any other family members who will be covered by the plan. Corlette says you also need to know your risk tolerance.

“Some people feel very comfortable paying as low of a premium as possible,” she says. “But they may get hit with a high deductible. Other people will want to pay more each month knowing if they do get sick, they won’t be hit with a massive bill.”

Once you’ve narrowed down the list of options, it’s time to dig into the details about what each of the plans will cost.

“When you’re shopping for health insurance, there are two kinds of costs,” says Young. “One is the monthly premium, and the other is cost sharing, such as deductibles and copays. It’s generally true that plans with lower premiums have higher cost sharing. Healthier people who don’t use a lot of medical services will find they’re better off with lower-premium plans that aren’t as generous, and people who have more medical expenses will want a low deductible health plan.”

For all regulated health insurance plans, there is an out-of-pocket annual maximum — meaning, the most you’ll be responsible for paying before your health insurance covers the cost of the bills. In 2025, that amount is $9,200 for an individual and $18,400 for a family.

“Even if you’re paying the lowest premium, there will still be a cap,” she says. “At the end of the day, you’re protected, so the decision of which plan to choose has less consequence than maybe it used to.”

There is, however, a big asterisk here: The out-of-pocket maximum usually only counts toward in-network care, says Corlette, so if you go out of network, you may have to foot the entire cost of that bill.

How Do Different Plans Fit Together?

One health insurance policy doesn’t necessarily cover all your medical expenses. For example, most health insurance plans don’t cover vision and dental, so you’ll likely need to select and pay for separate plans for those whether you have job-based coverage or you’re getting your insurance through the Marketplace, Medicare, Medicaid, or an insurance broker.

If you’re on Medicare, you also can buy supplemental insurance known as Medigap, which can help cover out-of-pocket costs for healthcare (though these generally don’t cover vision and dental). You need to have both Medicare Part A, which is hospital insurance, and Part B, which is medical insurance, to buy a policy.

When Can I Change Plans?

If you have an employer-provided plan, you will be notified when the open enrollment period begins, which is typically in the fall. The open enrollment period for plans available on HealthCare.gov is typically November 1 through December 15.

“You can’t change your health insurance on a dime,” says Corlette, so making the right plan decision the first time around is important.

For people with all types of plans, there are exceptions to the enrollment period rules, typically due to a qualifying life event (such as marriage, divorce, or the birth of a child).

 You can apply for free or low-cost coverage through Medicaid or the Children’s Health Insurance Program (CHIP) at any time.

Is There Any Fine Print I Should Be Careful to Read?

Beyond the details of what each plan will cover — and what it won’t — it's essential to read the summary of benefits and coverage (SBC) for every plan you’re considering before you make a final decision. Both insurance companies and job-based plans must provide an SBC that summarizes what type of coverage is offered.

To help you understand what each plan will cover, SBCs will include examples of healthcare costs, such as going to the emergency room, visiting a doctor for a prenatal exam, or if you need blood work drawn, for example. For each of these services, the SBC will list the copay or percentage you’ll have to pay in coinsurance.

The Takeaway

  • There are many factors to consider when choosing a health insurance plan, such as your age, your family’s needs, and your income.
  • There are several different types of health insurance plans available; these range from low- to high-deductible plans and low- to high-premium plans.
  • Pay attention to the specifics of a plan before you make a selection. If possible, choose a plan that includes the doctors you already use in their network of providers.
  • Plans can typically only be changed during an open enrollment period, but a qualifying life event like a marriage, divorce, or the birth of a child will let you enroll in a plan outside of that window of time.

Resources We Trust

EDITORIAL SOURCES
Everyday Health follows strict sourcing guidelines to ensure the accuracy of its content, outlined in our editorial policy. We use only trustworthy sources, including peer-reviewed studies, board-certified medical experts, patients with lived experience, and information from top institutions.
Resources
  1. Medicaid Expansion & What It Means for You. HealthCare.gov.
  2. What You Should Know About Provider Networks. Health Insurance Marketplace.
  3. Exploring High Deductible Health Plans: What They Are and How They Work. Kaiser Permanente.
  4. 3 Things to Know Before You Pick a Health Insurance Plan. HealthCare.gov.
  5. Explaining Health Care Reform: Questions About Health Insurance Subsidies. KFF. October 25, 2024.
  6. Why Are Vision and Dental Insurance Separate? Investopedia. January 25, 2024.
  7. What’s Medicare Supplement Insurance (Medigap)? Medicare.gov.
  8. Qualifying Life Event. New York State Business Services Center.
  9. When Can You Get Health Insurance? HealthCare.gov.
  10. Summary of Benefits and Coverage. HealthCare.gov.
  11. Understanding the Summary of Benefits and Coverage (SBC) Fast Facts for Assisters. U.S. Centers for Medicare & Medicaid Services.
Sarah Goodell, MA

Sarah Goodell, MA

Reviewer

Sarah Goodell is a health policy consultant with over 25 years of experience. She is currently working as an independent consultant focusing on the Affordable Care Act, Medicare, health financing, and health delivery systems.

She previously served as director of the Synthesis Project, funded by the Robert Wood Johnson Foundation. At the Synthesis Project she managed projects on a variety of topics, including risk adjustment, Medicaid managed care, hospital consolidation, the primary care workforce, care management, and medical malpractice.

Prior to her work as a consultant, Ms. Goodell spent five years as a policy analyst in the Office of the Assistant Secretary for Planning and Evaluation (ASPE) at the U.S. Department of Health and Human Services. Her work at ASPE focused on private insurance and patient protections, including external appeals processes and privacy.

Cathy Garrard

Author
Cathy Garrard is a journalist with more than two decades of experience writing and editing health content. Her work has appeared in print and online for clients such as UnitedHealthcare, SilverSneakers, Bio News, GoodRx, Posit Science, PreventionReader's Digest, and dozens of other media outlets and healthcare brands. She also teaches fact-checking and media literacy at the NYU School for Professional Studies.